We are Professional | Practitioners | Engaging | Arctos

We are Arctos Consulting, a specialist consultancy working at the intersection of customer journeys, analytical marketing and big data. We enable companies to build better relationships with their customers by helping to enhance your analytical marketing and customer engagement capabilities

About Arctos Contact

About Arctos

The purpose of Artcos Consulting is to enable companies to build better relationships with their customers by enhancing your analytical marketing and customer engagement capabilities. We do this by delivering high quality practical advice to our clients, drawn from years of experience and a deep understanding of how analytical marketing works to create value from your customer base, and of the data and technologies that underpin customer journeys

Services

We work at the intersection of marketing, analytics, technology and big data. Typically you’ll find us somewhere between the marketing, frontline and IT teams. We get our hands dirty but we know how to make things happen in large and small companies

About

Arctos was founded in 2016 by Richard Britton, BA(Hons), MPhil.  Richard is a hugely experienced marketing leader and practitioner who works at the intersection of customer experience, analytics, and marketing technology

The Arctos Blog

We believe that customer experiences can only be crafted one customer at a time, that what all our clients do is important (but that it’s not heart surgery). Read the Arctos Blog to find out more about what we do know (and don’t), what we believe and how we can help with your marketing automation, customer strategy and all things related to analytical marketing

The Arctos Blog

We believe many things. We believe that customer experiences can only be crafted one customer at a time. We believe that what our clients do is important (but that it’s not heart surgery). We believe you’ll learn something by reading the Arctos Blog

Customer Lifecycle Management – a primer

Customer Lifecycle Management (CLM) is a much used phrase in and around marketing & CRM. But what is it, how do I do it, and more importantly, is it worth doing in your organisation? Read on to get a primer, your first stop on the CLM train-ride